WNA Globe

World News by Wild Rose

#premium EV ร—

Premium plan: Chinaโ€™s EV makers pin hopes on high-end models to buttress margins

Chinese electric vehicle (EV) makers are speeding up their pivot to the premium segment, where they hope to secure higher profit margins and dodge the cutthroat marketโ€™s most vicious price competition. New models launched by carmakers including Nio and Seres also mount a challenge to Teslaโ€™s bestselling Model Y in the worldโ€™s largest EV market. โ€œIntensified efforts to gain ascendancy in the premium segment show the carmakersโ€™ confidence in their technologies,โ€ said Chen Jinzhu, CEO of...