Japanese Alcohol Makers Tap into U.S. Ready-to-Drink Market
New York, Oct. 8 (Jiji Press)--Japanese alcoholic beverage makers have entered the growing U.S. market for ready-to-drink, or RTD, products, including those known as "can chuhi" in Japan but not canned beer. While U.S. consumers are steering away from alcohol amid the soaring cost of living and rising health consciousness, RTD beverages are increasing their presence. According to British ...