Airbnb’s Bet on Experience-Driven Marketing
Airbnb Chief Experience Officer Hiroki Asai explains how the company seeks to drive deeper brand engagement through real-world experiences. (Source: Bloomberg)
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Airbnb Chief Experience Officer Hiroki Asai explains how the company seeks to drive deeper brand engagement through real-world experiences. (Source: Bloomberg)
European cities will gain more leeway to curb short-term rentals such as Airbnb under new EU plans that aim to bring down housing costs in tourism hotspots. The European Commission laid out conditions on Wednesday under which local authorities can limit short lets, under a proposal seeking to address Europe’s “housing crisis”. “Short-term rentals are a part of the problem in many cities,” Dan Jorgensen, the 27-nation bloc’s housing commissioner, told a press conference in Brussels. Though hugely...
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