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Morgan Stanley's Alex Straton sees Nike sales and earnings softening as the company deals with inventory gluts in North America and China. She speaks with Romaine Bostick on Bloomberg's "The Close." (Source: Bloomberg)
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
Elizabeth Semmelhack says Nike’s legacy in sneakers like Jordans, Dunks and Air Force Ones still carries major cultural weight. She noted that the brand helped define sneaker culture for decades and that its presence remains visible across American cities. But she argued the market is now far more crowded than in the 1970s, 1980s and 1990s, with many more brands competing for the same cultural attention. She speaks with Romaine Bostick on "The Close." (Source: Bloomberg)
Nike investors will be looking for ongoing progress in core areas such as running as well as signs of improvement in China and at the Converse brand when the sportswear company reports earnings. CEO Elliott Hill is about to start his third year with the company and investors are ready to see progress. Poonam Goyal of Bloomberg Intelligence has a preview of what to look for. (Source: Bloomberg)
Wall Street’s enthusiasm for Nike Inc. has reached the lowest in at least a quarter of a century as Bank of America Corp. became the latest to sour on the troubled sportswear firm.
Bloomberg’s Randall Williams says Kylian Mbappé’s move from Nike to On is a major statement for the young Swiss sportswear company and a notable loss for Nike. Top athletes rarely leave Nike in their prime, making Mbappé’s switch especially unusual. The discussion touched on On’s lightweight shoe technology, its manufacturing approach, and the challenge of growing beyond products like cleats that are limited to specific use cases. (Source: Bloomberg)
France captain Kylian Mbappé has signed with Swiss sportswear brand On, ending a partnership with Nike that began at the start of his career. The deal marks On’s entry into football, with the company also appointing France and Arsenal great Thierry Henry as its football director.