What's gone wrong at Nike? How the world's sportswear giant lost its mojo
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
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Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
Bloomberg’s Randall Williams says Kylian Mbappé’s move from Nike to On is a major statement for the young Swiss sportswear company and a notable loss for Nike. Top athletes rarely leave Nike in their prime, making Mbappé’s switch especially unusual. The discussion touched on On’s lightweight shoe technology, its manufacturing approach, and the challenge of growing beyond products like cleats that are limited to specific use cases. (Source: Bloomberg)
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